Entrepreneurs Are Daredevils

Entrepreneurs Are Daredevils: Risk Takers And World Shakers.

Daredevils. They risk life and limb to achieve great heights of fame, wealth and insight into life. They inspire us to become more than the sum of our fears, reminding us that 'it's all in our heads' and that, with time, nearly anyone can be a daredevil. This can be said about entrepreneurs, though they may not risk their life and limbs (or maybe they do), they certainly inspire and show that pretty much anything is possible. In the arena of risk taking, entrepreneurs are daredevils.

Choosing to risk your personal finances, time and relationships for your entrepreneurial ideas is the biggest risk any of us may ever take. Far beyond climbing a mountain or crossing a desert, entrepreneurship has no definable end. It is a life choice and a commitment that will remain with you long after the choice is made. Like daredevils, entrepreneurs need to be active, adaptive, bold and slightly more than a little crazy. But not too crazy... unless you're inventing time travel, in which case be as crazy as you see fit.

Now, here is a little secret.. the risks you take for your idea don't have to be an 'all in' notion. As an entrepreneur you have the power to control, understand and ultimately mitigate the risks that will lead you to success. First you have to do one thing and only one thing: You have give yourself permission to take risks. Permission will never come from anyone else. Ever.

So, now that' you've learned the 'big secret' for taking risks, here is another secret... risks can be broken down into constitute parts, analyzed and studied, the foundation of understanding for all things. This process will quickly show you that mosts risks are a matter of timing, preparation and action. With those tools in your utility belt you can enter action with boldness, confidence, and energy, knowing that as things change you can manoeuvre like a daredevil and reach the goals to desire. Nothing lost, everything gained.

Before you go, here is a quick list for you:

  • -There are no true risks, only lack of preparedness.
  • -No one will ever give you permission to take risks, only you can.
  • -Be bold. Be daring and most of all, be informed.

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About The Author:

JP Hilton is the founder and creative mind behind The Red Rabbit Studio. After 10 years of entrepreneurship, ideas and small business building The Red Rabbit has established it's self at the forefront of for helping grow ideas from napkin to VC and beyond.

Contact The Red Rabbit Studio:
Vancouver, Canada
studio #: 1.778.786.1209

Order your cool business cards today!

Everything You Know About Networking Is Wrong, Here's Why.

The Red Rabbit Studio: Looking to Network, with you. Lego Styles.

Many of us assume that the idea of networking is going out into the world to meet new people who can potentially help our our ideas grow. Now, while that may be more or less an apt description of networking, it's not what makes networking effective. That description is only topical and misses the ways networking can actually serve us and lays out why Everything You Know About Networking Is Wrong.

Let me explain why.

Networking is certainly about meeting new people, but to make that network work for you is an entirely different beast, a beast with an appetite that needs to be fed.

Here is what YOU MUST DO in order to actually be 'networking'.

Care for your established network, no matter what.

This is so crucial that Im often surprised when people neglect their established network for something new. There are few rules that you will need to obsessively follow in order to make the most of your network.

> Stay In Contact.

When was the last time you called the people on your network to say hi or to ask about their business? Probably not much. That is a huge problem. People can easily feel neglected when 6 months or a year go by without so much as a word from you. This will kill any chance you had at service discounts, free work or even future partnerships. Why should someone help you when you clearly can't take a very small amount of time to see how someone is doing? No one wants to feel like they are being used. You must work to keep this feeling from creeping into your network, or don't be surprised when doors begin closing.

> Refer, Refer, Refer

This idea is simple: You should be spending time referring work to people in your network. Passing along contact info and even following up with that person to see if they made the effort to contact the person you referred to them. So many people forget this and lose out on one of most potent systems of growing your business. When someone knows you've referred a person to them, they will know you're a team player and will always be eager to help you. That's referrals works and effective networkers know this.

> Care, Because You Actually Do.

In the small business world, many of us depend on other small business to ensure survival. This idea can be compared to herd mentality. If a small business offers services to other small businesses, it equates to a live and die situation if those small businesses collapse. Do you see that?

Competition is healthy for a stable and growing economy, and will help your business reach new heights, but doing so in the face of your network collapsing is ridiculous. Do everything in your power to ensure the survival of your network, it will strengthen it, making it the perfect place to find support for your future ideas.

In conclusion: Networking = Maintenance + Care

Do these things make sense to you?

Those three concepts are what networking actually is and why we've all been doing it (mostly) wrong. It is surprisingly easy to meet new people, and if you've prepared yourself (that will be a future blog post, so stay tuned) then meeting new people will be easy, or at least not as stressful as it is made out to be. The real opportunity you have with networking is making that network a solid foundation for both your future and the future of your business and ideas.

Enjoy this article? Spread the word with a simple click :)

About The Author:

JP Hilton is the founder and creative mind behind The Red Rabbit Studio. After 10 years of entrepreneurship, ideas and small business building The Red Rabbit has established it's self at the forefront of for helping grow ideas from napkin to VC and beyond.

Contact The Red Rabbit Studio:
Vancouver, Canada
studio #: 1.778.786.1209

Order your cool business cards today!

The Red Rabbit Interviews: Honeypot CEO and Founder Dan Nedelko

Dan Nedelko of Honeypot

As part of The Red Rabbit Studio's exploration of entrepreneurship, I interviewed the founder and CEO of Honeypot, Dan Nedelko. If you're interested in entrepreneurship and want to learn from the pro's, then this interview will inspire you to make your ideas into something real.

Before we begin, let's learn a little about Honeypot.

The following is an excerpt from Honeypot's talented content developer Courtney Cassel.

"Honeypot Marketing is a hub of curiosity, brainstorming, and constant learning.

These digital marketers can be found working passionately in Waterloo, Toronto, and Costa Rica with a myriad of clients, both big and small.

CEO and Founder Dan Nedelko makes it his personal mission to instill the importance of collaboration in his team. He and the Honeypot crew work side-by-side with their clients to connect modern tools and tech to traditional advertising and marketing campaigns.

Well versed in the ups and downs that face both start-ups and established corporations, the Humans of Honeypot get excited when they hear about the next business idea. They’re always itching to use new marketing techniques, like growth hacking, so that they’re not speaking to everybody – just the right people."

I was excited to hear the wisdom of a serial entrepreneur like Dan, who has worked hard at making something from nothing. I'm even more excited to share his insight with all of you as you too strive to grow your ideas and businesses.

Red Rabbit: What ignited the spark in you to start Honeypot?

Dan Nedelko: I’ve always been an entrepreneur at heart. I owned my first business when I was 21 years old and I haven’t ever looked back on “doing my own thing”.

Honeypot specifically came from my software engineering background. I was involved for many years in the development of software and became frustrated with the way that business and marketing interacted with the end customer (not giving them what they truly wanted) and the lack of knowledge they had about the problem being solved.

It was then that I was motivated to get into the Marketing of these projects directly. Of course, there’s always the story of the name of Honeypot Marketing which is a great example of the spark being ignited. :)

RR: How did you find people to bring into Honeypot that truly care about the organization the way you do?

DN: That’s an interesting question. Over the years there have been many people involved with Honeypot Marketing at many different levels. Fundamentally we always look for

Building Blocks For Entrepreneurs: The Comic #3

Contact The Red Rabbit Studio for a free chat:
Vancouver, Canada
studio #: 1.778.786.1209

3 Reasons Entrepreneurship Is Scary & Not Scary.

Entrepreneurship is scary. It's also not scary. I guess it depends on your state of mind and the reasons anyone is an entrepreneur in the first place. The lists are potentially endless; financial uncertainty, the wrong partners, the wrong direction, the wrong marketing… many of these are common place as fears amongst entrepreneurs, both new and veteran.

I recently explored the things about entrepreneurship that are most scary and not so scary by polling some of the wonderful people I've had the privilege to work with. I'd like to introduce to them, then proceed into their wise words.

Jennifer McIntosh, MA, RRP, RCC, MCVP
J. McIntosh Consulting & Counselling

Christian Honetschlager
Draft Dodger Designs

Phil Saunders
Green Groves Bc

Seth Mennie 
Monkey Tree Services

Eric Halstrom
Neurological Wellness Association

Many of the these insightful and hard working people had similar ideas about what scares them or doesn't scare them about entrepreneurship.

Boo! Entrepreneurship Sacred You

Scary No.1:

Jennifer McIntosh:
"You really can be your own worst enemy when self-employed; everything you do comes down to your name, your drive, and your commitment to the products and services that you offer your clients. Creating a healthy work environment and healthy work boundaries are paramount and it's easy to over due it sometimes."

Christian Honetschlager:
"Unknowns. I find an exterior confidence is easy; I've lead and managed large teams in a corporate environment for years - you never let those that work for you know the unknowns. When it's just you however, there's no withholding information."

Phil Saunders:
"You have to learn from your own mistakes because each individual's experience differs."

Seth Mennie:
"Did I make the right choice? Is all this work worth it? It becomes a battle with yourself and your goals. Never easy, always scary."

Eric Halstrom:
"Having one foot out the door on the way to success while having the other soaking in a bucket of potential failure."

Scary No.2: 

Collectively, finances ranked high on entrepreneur's list. This seems to be the single unifying 'scary part' of entrepreneurship. Here's what they had to say:

Jennifer McIntosh:
"Not knowing when my referral sources will pay me can be anxiety inducing. Most are generally good, and payment is received within 1 month or so of invoicing, however it is not as cut and dry as being a salaried employee."

Christian Honetschlager:
"A steady pay check - When you have your bi-weekly direct deposit you know when and where you can use your money. Personally, the reward isn't always satisfactory knowing that as long as you show up and make an effort, $XX will be in your account every other Friday. Not knowing when or where the next buck will come from presents huge fears. You can't pay rent on hard work if you're not making money."

Phil Saunders:
"Entrepreneurship is scary because it is a new fiscal experience that has many unknown factors."

Seth Mennie:
"Financially, it comes down to dept management, and understanding how to dept can work for you. There are two kinds of debt, positive and negative. Knowing which is which will be the difference between success and failure, from an economical perspective. Dept is the risk you take to expand your business."

Eric Halstrom:
"Being responsible for the financial well being of yourself, family, and employees."

Scary No.3:

Building Blocks For Entrepreneurs: The Comic #2

Online Solutions for Small Business

Contact The Red Rabbit Studio for a free chat:
Vancouver, Canada
studio #: 1.778.786.1209

Building Blocks For Entrepreneurs: The Comic #1

Online Solutions for Small Business
Contact The Red Rabbit Studio for a free chat:
Vancouver, Canada
studio #: 1.778.786.1209

Moving Big Rocks: 5 Kick-Ass Tips For Conquering 'The Big Idea'

Big Ideas, The Red Rabbit Studio

I'd like to talk about how to move big rocks. First of all, they have a lot of deterrents for moving them; They can weigh thousands of tons, seemingly immovable, while calmly mocking our inability to move it. Completing a big idea that acts as a boulder can cause most people to want to give up.

When it comes to taking on big ideas, the real issue faced by people is their perceived gravity of the idea. The capacity to create and understand the meaning of ideas is considered to be an essential and defining feature of human beings. It seems that everyone has ideas and wants to share them with the world.

Below, are 5 kick-ass tips for changing your perception so you can conquer the big tasks and find greater success in your goals.

1. Divide and Conquer.

There is no doubt you have have heard this before but I tell you with certainty, that you must break your idea down into smaller, manageable milestones.

Look as objectively as you can at the breadth of your idea. Is there a way you can break it down into smaller, more manageable parts? Are there any common elements that can be done easier if certain other elements are completed first?

By finding a way to segment your big idea you can get a clearer picture of how close to be completed it is and what areas need attention. Segmenting can also give you insight into new ways to understand the process and benefit from idea development.

Big Ideas equal Smaller Ideas

2. Knowledge is Power.

Being aware of all the individual parts allows you see the various actions needed to complete them. This gives you a wide array of knowledge about

7 Reasons Small Businesses Should Hire a Professional Designer.

Today, small business owners have many tools available to help them create their own fliers, brochures, postcards and even websites. So why would they want to use the services of a professional graphic designer? I am often asked this question by business owners looking to save money on the services I offer, which makes sense. Saving money is always a good thing but doing so at the expense of showcasing your business service/product to the world isn't.

I'd like to explain my seven reasons why small business owners are making a good decision by hiring a professional to create their graphics.

1. It's more expensive not to hire a professional.

Free software can be great, but it doesn't come with free skills and free knowledge on how to use it. As a designer, I've been using creative software for over 15 years, which means when you hire me, you're tapping into that experience and knowledge, often times for cheap. Why not utilize my skills?

2. You're wasting time you don’t have.

This the big one. As a small business owner you have 'many hats to wear'. This means that

Logo Design 101: A Great Logo is Never Cheap.

Logo Design: Done Right

Logo design a is vastly under valued service by many people who simply do not understand the importance of a professionally and well thought out logo design and what it can do for a business.

Many people approach having their logo designed thinking they can pay a few dollars and they'll get something that is professional and well done. This is almost never the case.

If a 'designer' tells you they can create an amazing logo for your business in only a few hours and for cheap, then you should take that as a red flag. Here are 3 reasons reasons why:
  1. The designer is probably using clip art and/or directly copying someone else's design. This is clearly not what a skilled designer does for a client they want to succeed. If this doesn't bother you, then it shouldn't bother you when the internet makes fun of your business for having a lame-ass logo.
  2. Designing a logo isn't only a matter of drawing. It also requires

Ideas Made Real. Part 1: 3 Easy First Steps for Progressing Your Ideas

The Red Rabbit Studio: Helping Entrepreneurs

This is the first of a 3 part post that will discuss progressive ways for developing your idea. The first part will keep it simple with 3 easy to do steps that rarely cost any significant money or time but will be foundational to the future success of your idea.

In the 12+ years that I have operating my studio to help people develop their ideas, I've come across many of the same obstacles over and overt again. My goal here is to help everyone get their ideas around these obstacles and into the world and to see a greater chance of success by developing them in a patient, concerted way.

Here are 3 of the first steps for you to take towards developing your idea:

1. List all the friends and family who may be willing to help get the ball rolling for your idea.

Friends and family can be both a positive source for progressing your ideas. They can help you find capital (money) for the first steps in getting your idea moving, such as

3 Ways Modern Day Entrepreneurs are Fortunate

The Red Rabbit Studio

One of the key entrepreneurial assets is industry access. If an entrepreneur has an idea that requires certain industries to produce and ship products, being unable to access them would, to put it simply, be the end of that idea.

As the internet has been evolving, modern day entrepreneurs around the world have been granted access to an increasing number of resources that their predecessors did not. Many 'middle man' aspects of idea development in self-publishing, printing, and prototyping has been made irrelevant. This has created lower costs, shorter wait time for ideas to develop and increasing rates of communication between individuals.

Listed here are 3 industries that now offer powerfully creative services directly to individuals.

1. Self-Publishing:

Self publishing a book is popular amongst entrepreneurs for many reasons. Anyone with modest resources who would want to publish a book has many advantages over people in history. Some of the advantages include retaining more ownership rights, lower manufacturing costs, dozens of online companies offering low cost solutions and easily accessible online marketing methods.

Self-Publishing Services:

2. Printing:

The Power of Content Curation. A Quick Guide.

Content Matters, The Red Rabbit Studio


Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.


It is vital in today's online focused world that all businesses should be engaged in some form of content curation. Businesses should be ensuring that relevant content is shared to it's readers is consistently and and daily. 


  • Improved SEO exposure 
  • Trust from your readers and industry
  • Increased reader engagement and lead generation

Curating content can be divided into three phases: 

  • Searching
  • Organizing
  • Sharing 


Social media:
It's fairly obvious that social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc are a quick and effective way to discover content from a variety of sources around the world.

Key Tips:

  • Search Hashtags
  • Add to the conversation
  • Like/Follow/Repost


For businesses interested in using content curation, here are several services offering powerful tools that make curation easy, fun and quick. 

5 Tips for Improving Your Website

Design Matters, The Red Rabbit Studio
Yep. It does :)

Creating a website is a powerful method for the promotion of your idea. Creating a website that stands out requires knowledge, skills, and time you may not have. Here are six tips for improving the future design of your website.

1. Graphic design

In today's entrepreneurial world, there are many freelance designers available who can help you find the right look and feel for your website. Here are 5 key points to focus the design on:

  • Colour scheme: Uses colour theory to match up colours that will compliment each other while creating an emotional presence. 
  • Font (typeface): Most fonts are nice to look at but not suited for blocks of text (like a blog post). Also, system fonts should be used in order to prevent readability issues for different computers.
  • Logo: A very important of your brand/idea/business is it's logo. A logo should evoke the feelings and ideals of your brand. Investing in a professional and well executed logo design should be a point of pride for your business.

2. Writing

Logo Design 101.

Choosing to have a professional designer take on the task of creating the iconic representation for company is one of the single most important steps you'll ever take for your vision. Invest in your vision with dedicated designers who will invest the same energy and passion you have for your vision.

Look, it really comes down to 3 key elements in regards to your logo and it's design. A skilled designer will use these to help them conceive and ultimately create your logo. All, or nearly all, powerful logos share the following design elements:

1. Varied Usage

How many logos do you recognize that only appear in a single colour and presentation?

It's fairly obvious that a logo should be so perfect that any usage variations that occur, such as print media, merchandising and online display require a seamless transition between the dominant colours and backgrounds associated with the logo. It's not really rocket science. Why would a grey logo be placed over a grey image? It's nonsense. The logo must be as powerful when applied to any number of colour combinations.

Why should your logo have limits?

Diversity and application of the final product are two of the main goals of any logo design project. You are building a brand therefore the logo must convey both the idea and essence of your brand no matter the application. Limits are only going to you hold you back from fully utilizing your brand's potential.

Nuff' said.

2. Simplicity.

This can not be emphasized enough. Simple is the only path you should be directed down in regards to the design of your logo.

Let's look at some real world stats related to visual capacity as an indicator for why 'simple' design is the clear choice.

Fact: Approx. 2/3 of the world's population has some sort of visual impairment. That's a staggering number. Honestly, go look it up. 

With this in mind, it is important to structure a logo design around the idea that most people will not focus intently on a particular design but rather see the 'gist' of the design. A shape, less it's details and more it's over-all silhouette.

What does this mean?

Take a moment to think about that in relation to logo design. Over half of the world would require a logo design to be as clear and precise in order to even see it properly regardless of the changes in colour. Why make the logo hard to see? You wouldn't.

Seriously. Do I need to hit you with a stick? Simple.

3. Clever

Everyone loves a clever design. It requires a special eye and creativeness to create a truly clever design, but when a logo is clever it really makes a strong impact on the viewer. Here a two examples of 'clever' oriented methods

1. Sexual innuendo in logo design is a particularly engaging way to draw tremendous attention to your idea, especially if your audience is attuned to the product/service the logo represents.
    • Note: Sexual innuendo can backfire, in particular when you don't intend to convey that.
      Probably one of the best logos I've ever seen in my life. Seriously. Think about it.

    2. 'Makes You Smile' is a clever logo design technique in that it can't help but be loveable. Cute, adorable or 'soft' are the only words that can best used to convey the feeling of a logo designed with that in mind. Personally I use the word 'chub' to describe them. Toy companies are notorious for this design method. Really, it sells it's self.

    The Red Rabbit Studio, Logo DEsign
    Damn, those are murderously cute. 

    About me:
    I'm a full-time freelance illustrator and designer focusing on the ideas and
    future success of other freelancers and entrepreneurs.
    Contact me and lets have a chat about your idea.
    Studio: 778.786.1209
    Email: jason@theredrabbit.com
    Website: www.theredrabbit.com

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